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Consumers looking to sneak in an adult film or two while on their next business trip might want to make sure their room isn’t reserved at a Hyatt property: the hotel company says it will no longer offer on-demand adult entrainment in its rooms.
Hyatt announced on Wednesday that it would begin eliminating all on-demand adult entertainment from its guest rooms, the Chicago Tribune reports.
“This content will not be introduced to any new Hyatt hotels, and it will be discontinued or phased out at all hotels,” the company said in a statement.
While the company didn’t specify why it was doing away with the on-demand option for guests, a recent study from PKF Hospitality Research points to a trend in fewer hotel visitors renting the films because they can easily get them on laptops and smartphones.
According to the report, hotel movie rental revenue per room has dropped from $339/year to $107/year over the last four years.
Hyatt, which owns 618 properties worldwide, joins other hotel giants like Marriott and Hilton in pulling the plug on on-demand adult entertainment.
Hyatt hotels banning on-demand porn movies in hotel rooms [The Chicago Tribune]
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