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Ever since the clock struck midnight on Jan. 1, 2015, companies have been throwing elbows trying to one-up each other to see who can offer recreations of – and reap the revenues from – products showcased in Back to the Future: Part II: “Perfect Pepsi,” a $10,000 hover board, self-lacing shoes from Nike and more. With just two days to go until Marty McFly’s fateful visit to the future, Ford is getting in on the marketing glory by offering a [fake] flux capacitor.
Ford released a YouTube video touting consumers’ ability to add the time-traveling flux capacitor to their new personalized 2015 Fiesta or Focus vehicle.
The limited-time, fictional device will be available through Ford’s “build & price” online tool from Oct. 21 to Oct. 26 – the same days McFly visits the future.
“For recreational use only. Interfering in major historical events is illegal and could have unintended consequences for all humanity,” the ad warns.
If ordered, the 1.21 gigawatt capacitor, which comes with a hefty price tag of $1.2 million, will be installed in a “stylish enclosure” on the vehicle’s console.
“Please time travel with care, keeping in mind that different historical epochs will present unique challenges based on the cultural and technological limitations of the era,” the company say in the description for the video.
Before you start pinching pennies for the next three days, Ford reminds us that its marketing move is just for fun: “Obviously, this upgrade is not actually available.”
[via CNET]
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