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In an attempt to turn around sluggish sales and capture the always desirable millennial market, McDonald’s has introduced new and revised old menu items: offering kale, beefing up the Quarter Pounder, and adding all-day breakfast just to name a few. The company’s latest ploy: an organic hamburger. But there’s a catch — it’s only available in Germany.
Starting Oct. 1 to Nov. 18, McDonald’s in Germany will offer customers what it’s calling “McB” burgers, sourced from organic beef in the country and Austria, Reuters reports.
“We have made a great effort to secure sufficient quantities of meat which satisfies the organic requirements and our own quality claims,” Holger Beeck, chief executive of McDonald’s Germany, says.
The limited time sale of a 100% organic burger is the latest initiative by the Golden Arches to revamp its sourcing.
Earlier this month, the fast food giant announced it would switch to cage-free eggs by 2025. Before that the company said in March that it would stop buying meat from chickens raised with antibiotics.
McDonald’s to offer first-ever organic burger, in Germany [Reuters]
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