uLay’s Reveals Relatively Tame “Do Us A Flavor” Potato Chip Contest Finalistsr

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• For better or worse, this is not the year of coffee-flavored potato chips: Lay’s announced its four finalists in the brand’s annual “Do Us A Flavor” contest, and all of them aren’t that far out of the snack box.

  The yearly “Do Us A Flavor” publicity stunt gives customers the chance to nominate new flavors, whittling down the entries to four finalists that then duke it out among voters. Last year’s eventual winner was Wasabi Ginger, but the real (gross) star of the show was the cappuccino flavor, which we noted tasted just like how the mall looks.

  Other runners-up included Mango Salsa and Cheddar Bacon Mac & Cheese, both delicious foods one might not necessarily think of as a flavor for chips, and instead, things you could dip chips into/crumble on top of.

  Call me jaded, but this year’s finalists seem a bit… ho-hum: “Southern Biscuits and Gravy,” “Kettle Cooked Greektown Gyro,” “New York Reuben” and “Wavy West Coast Truffle Fries.”

  All savory foods, and one flavor that is just another kind of potato product. Why not just go for “baked potato” potato chips while you’re at it?

  Voting starts July 27, and the person who came up with the winning flavor will receive $1 million, wacky or not, and have their creation distributed nationwide.

  Again, I/the Consumerist team might just not be able to feel shock anymore when it comes to snack foods. What do you think?
  

  
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by Mary Beth Quirk via Consumerist