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He might not be able to guarantee you’ll like the way you look, but George Zimmer, the former face of Men’s Wearhouse, is back and pitching on behalf of his own clothing company, an on-demand tailoring business called zTailors that he thinks is “a hell of an idea.”
Though you might have thought Zimmer was just going to fade into the darkness of a closet somewhere after he was fired in 2013 from the company he founded more than 40 years ago, he has emerged with a shiny new company that uses a nationwide network of on-demand tailoring professionals that make house or office calls for customers, reports Bloomberg.
The new company launched today, offering at-home alterations on both men’s and women’s clothing. Once the measurements are taken, the tailors take the clothes for a week or less to make the alterations before returnig them to customers. If something doesn’t fit quite right, additional changes are free. For now there’s simply a website for customers in most of California, Texas, Florida, and New York’s Tri-State area, but the company is planning to expand to other areas and create an app for the service as well.
Tailors first have to be tested for their ability and interviewed by an executive, as well as submitting to background checks. So far there are 600 tailors signed on, with plans for 1,000 by the end of the year.
“We think this is a hell of an idea,” Zimmer, who owns about one-third of the company and serves in an advisory role as chairman says. “I’ve had a 40-year tradition with tailors, and they are the quintessential underdogs.”
As for guaranteeing how people will feel after using the service? Well, Zimmer won’t be uttering anything familiar on that front.
“I’m very careful not to use that word,” he told Bloomberg. “I’m fine using it in jest or for charity, but I’m not using it commercially.”
The Face of Men’s Wearhouse Is Back With a New Tailoring Startup [Bloomberg]
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