вторник, 22 декабря 2015 г.

uJet.com Doesn’t Want To Promise Christmas Delivery, Warns Gift-Shoppersr


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  • launchThe new site Jet was meant to be the e-commerce version of Costco, charging users a $50 annual fee (which they later dropped) in exchange for excellent discounts on a wide variety of merchandise. This is Jet’s first holiday season, and the good news is they have a lot of business. Unfortunately, that means that they can no longer guarantee delivery by Christmas.

    This is actually rather smart of Jet: they’ve learned from the mistakes of other retailers, and aren’t over-promising delivery by Christmas to gift-givers who will be disappointed. It means losing out on sales, though, since most of their gifty items come from those other warehouses.

    Jet’s business plan, which we’ve called either an overambitious and doomed wacky scheme or the future of retail, using complicated calculations to optimize shoppers’ virtual baskets and offer them discounts if all of their items come from the same warehouse.

    A shipping window of five to seven days is longer than most other retailers, including Jet’s archenemy Amazon, but there’ san upside: when they’re able to deliver any faster than that, customers are delighted.

    “Because it’s our first holiday season, we erred on the side of preserving a great experience for our members by communicating super early about any potential impacts caused by industry-wide delays,” a company spokesperson told USA Today.

    While Amazon is looking to depend less on outside partners like UPS, Jet is doing the opposite: while they do have their own warehouses, they’re depending on a nationwide network of other sellers to fulfill orders for other items. That’s good for expanding their inventory super-fast, but not as good at the end of the holiday season, when last-minute shoppers roam the Web.

    Jet.com says it can’t guarantee Christmas delivery [USA Today]



ribbi
  • by Laura Northrup
  • via Consumerist


uAnheuser-Busch Buys Breckenridge Brewery, Third Craft Brewer In One Weekr


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  • breckenridgeAs if the pending $107 billion merger with SABMiller wasn’t enough of a portfolio boost for Anheuser-Busch InBev, the beer giant has purchased not one, but three craft brewers in the last week. The company’s most recent holiday gift for itself is Breckenridge Brewing of Colorado.

    AB InBev announced on Tuesday that it had reached an undisclosed deal to add Breckenridge Brewery to “The High End,” the company’s name for tis unit of craft and import brands.

    Breckenridge Brewery is a larger craft brewer, selling approximately 70,000 barrels of beer in 35 states this year.

    Based in the Denver area, the brewery recently opened a new facility and restaurant. Breckenridge says it will continue to make its own beer, including Vanilla Porter, Agave Wheat, seasonal specialties, and barrel-aged beers.

    Breckenridge Brewery joins other new craft brands such as Goose Island, Blue Point, and Elysian.

    In just the last week, AB InBev has purchased U.K.- based Camden Town Brewery and Arizona-based Four Peaks Brewing. The specifics of those deals were not revealed.

    [via Fortune]



ribbi
  • by Ashlee Kieler
  • via Consumerist


uGoogle Testing Password-Free Account Login Systemr


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  • (frankieleon)

    Could a smartphone be the new password? That’s the idea behind a new login option being tested at Google. 

    The tech company, Tech Crunch reports, has invited select users to try out a new method of logging in to their accounts by merging their web browsing with their ever-present mobile device.

    Under the new system, a user enters their email address. The site then sends a notification that will appear on their phone asking if the user is signing in from another device. To approve the action, simply press “yes.”

    Google currently allows two-factor authentication as a means to protect accounts. Through the system, users input a code from their authenticator app on their phone in order to access their gmail or other account.

    The company says that users can still opt to use their password when logging in, or that it might require the code if it notices anything unusual about the login attempt.

    In the event that your phone is stolen, Google advises users should sign into their account from another device and remove account access from the device you no longer have in your possession.

    A rep for Google confirmed the new tests, noting that “we’ve invited a small group of users to help test a new way to sign-in to their Google accounts, no password required. ‘Pizza’, ‘password’ and ‘123456’—your days are numbered.”

    According to Tech Crunch, the new login method will likely be useful for those who have their mobile phone nearby when using their computer, as well as those using long, complicated passwords.

    Additionally, the system is expected to help cut down on phishing.

    Google Begins Testing Password-Free Logins [Tech Crunch]



ribbi
  • by Ashlee Kieler
  • via Consumerist


uCompetitors Looked To Their Wallets To Prepare For McDonald’s All-Day Breakfastr


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  • (Steven Depolo)

    Competitors were happy to brush off the idea that they should worry about McDonalds’ new all-day breakfast, but the amount they spent on their own advertising tells a different story. 

    Burger Business reports that the restaurant industry’s total ad spending was kicked up a notch in recent months as companies prepared for start of McDonald’s all-day breakfast menu.

    While Subway and McDonald’s held back on ad spending earlier in the year, others were shelling out more significantly increased their ad budget during the third quarter of the year.

    For example, Denny’s increased ad spending by 46% and IHOP increased spending 25% while waiting for the introduction of all-day breakfast.

    “Their amplified marketing support appears to be a reaction to higher breakfast spending from several QSR chains and the anticipation of McDonald’s launch of an all-day breakfast menu,” Kantar Media said in an analysis of ad spending.

    Despite IHOP and Denny’s spending more for ads in the third quarter, overall ad-spending was down 2.5% during that time.

    Still, Kanter anticipates that fourth quarter spending – which took place during McDonald’s rollout of its new menu – will likely be record-setting.

    Much of that spending could be tied to other fast food establishments offering new menu items. Burger King will add a chicken burger sandwich, while Wendy’s is expected to unveil a Black Bean Burger.

    All-Day Breakfast Impacts Q3 Ad Spending [Burger Business]



ribbi
  • by Ashlee Kieler
  • via Consumerist


uBeware Of The Santa Scam: There’s Nothing Holly Jolly About Identity Theftr


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  • (Cakefarm)

    Imagine the look in your child’s eye when they open one last gift on Christmas morning. This one isn’t a toy car, a baby doll, or some electronic, it’s a handwritten letter from everyone’s favorite big guy, Santa. But for every legitimate company that offers to send “Santa letters” or provide calls from Jolly Ol’ St. Nick, there’s bound to be another that just wants to Scrooge you out of your money — or worse. 

    Our colleagues at Consumer Reports issued a warning this week, reminding last-minute gift buyers of the dangers of the Santa scam.

    The scheme often gets rolling with an unsolicited email promising to connect the gift-giver with a customized letter from Santa or a phone call, and an “official” certification that the recipient is on his “nice” list.

    Santa scams can then take on two different approaches: asking the buyer to provide their credit card information to complete the order or submitting loads of personal information when the service is considered “free.”

    CR warns that the best-case scenario involves a scammy site simply taking your money without providing the promised letter, while the worst-case includes identity theft and depleted bank accounts.

    To ensure that you don’t fall for a Santa scam, the experts at CR suggest following these tips:

    • Ignore calls for immediate action. Many scams try to get you to act before you think by creating a sense of urgency.

    • Look before you link. Hover the mouse over the email link to check the source. Scammers make the link look real but the true destination will be revealed on the lower left corner of your email screen.

    • Confirm the contact information. You can do a quick search at the Better Business Bureau.

    • Pay through a secure connection. Before you enter your credit card information, be sure the URL starts with “https”—the “s” stands for “secure”—and has a lock icon in the browser bar.

    • Check grammar and spelling. Typos and bad grammar are a clue that you have landed on a scam website.

    Santa Scam Is Coming to Town [Consumer Reports]



ribbi
  • by Ashlee Kieler
  • via Consumerist


uHow The Federal Government Tries To Keep Financially Troubled Colleges From Failingr


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  • (thisisbossi )

    Under federal law, colleges that record a student loan default rate of 30% or more for three consecutive years – or 40% in a single year – can lose their access to federal aid. While the rule is meant to weed out bad players and schools that don’t provide students with means for gainful employment, a new report shows that the government often intervenes, propping up schools just before they fail. 

    The Wall Street Journal reports that since October 2001, just 17 schools out of 6,000 have failed to meet loan-default requirements resulting in their access to federal aid being cut off.

    In many cases, instead of allowing a school to fail and potentially having to wipe out billions in student loans, the Department of Education often helps troubled schools clear up their default rates.

    Take Arkansas Baptist College for example. When the school received a warning that its access to federal student aid was at risk because so many students had defaulted on their loans, the letter came with a little something extra: an offer to help.

    But instead of assisting the college in improving students’ financial well-being after graduation or investigating what programs might not be working out, a dean for the college tells the WSJ that for six months the Department of Education simply helped the college look for errors in its student loan default data.

    Student loans are considered to be in default if the borrower has gone more than 360 days without making a payment. Borrowers can often avoid default by delaying payments in some circumstances, like illness or unemployment.

    Yvette Wimberly, a dean with Arkansas Baptist, tells the WSJ that the college regularly held conference calls with the Dept. to provide updates on finding errors.

    “They gave us suggestions of things to look for,” she says. “We went through every name that they gave us.”

    In all, the school found that some students who had died were being counted toward the default rate, while others that were still in school for graduate programs were incorrectly counted. By fixing these issues and others, the WSJ reports, the school was able to cut its default rate to 26%, just below the 30% cutoff.

    Officials for the government say they do everything in their power to hold schools accountable, but critics say the willingness to help spot errors isn’t really assisting students.

    Ted Mitchell, undersecretary at the Education Department, says the agency’s willingness to help clean up default data stems from its desire to ensure that a college’s student-loan data are correct before punishing it.

    “For this to be a fair process, these sanctions must be based on accurate information,” he tells the WSJ.

    Despite helping Arkansas Baptist clean up its default rate, the school still ranked in the highest 1% of the 1,615 colleges whose defaults were analyzed by the WSJ.

    In the end, Arkansas Baptist’s nonpayment rate on student loans was 88%, making it the highest of any four-year college in the U.S.

    For consumer advocates these rates are troubling, and show that the tactics used and loopholes made available by the Dept. of Education signal the agency is more reluctant than ever to shut down troubled schools.

    In fact, the WSJ analysis of schools found that in 2014 the agency reduced the loan-default rates for an undisclosed number of colleges before releasing data publicly.

    Officials with the Dept. of Education tell the WSJ the assistance was related to students with multiple loans, which often causes data problems that wrongly punished schools.

    The WSJ reports that the Dept. also assists troubled schools by participating in informational workshops to teach colleges how to manage their default rates.

    According to an email from the American Association of State Colleges and Universities trade group, “the goal of this initiative is to develop a plan that will protect institutions from the ultimate sanctions associated with high default rates.”

    In addition to receiving a helping hand from the government, colleges and universities have been able to exploit loopholes in the default calculation rate on their own.

    Such was the case for the now defunct for-profit Corinthian Colleges. Investigations into the school found that it coaxed former students to apply for forbearance – a student loans state that isn’t counted default rates – by offering McDonald’s gift cards.

    In another loophole, schools are able to skirt default rate punishment by showing that a loan servicer didn’t do enough to contact students about their payments.

    Lawmakers have attempted to revamp the process to hold schools accountable. In 2008, lawmakers tried to tackle default-rate manipulation, extending how long defaults are tracked to three years from two, the WSJ reports.

    While that effort succeed, lobbyists warned that the change would shut down dozens of schools. And so, the effort was largely thwarted when lawmakers agreed to compromise, raising the allowable default rate to 30% from 25%.

    According to the WSJ, the lower rate would have resulted in 82 additional colleges being at risk for losing federal aid.

    Lawmakers have expressed their dissatisfaction with the Department’s tactics and what they see as lenient rates, noting that “more student loan borrowers are at risk of taking on debt they cannot repay.”

    Despite these concerns, leaders at Arkansas Baptist say the school has since been able to improve financial counseling for students and is on track to have an even lower default rate next year.

    U.S. Helps Shaky Colleges Cope With Bad Student Loans [The Wall Street Journal]



ribbi
  • by Ashlee Kieler
  • via Consumerist


uFeds Clarify When & How Advertisers Need To Reveal They Paid For Sponsored Storiesr


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  • Full Disclosure: Neither Butterfinger nor Simon & Garfunkel paid to be advertised in this story. (photo: Renee Rendler-Kaplan)
    If you’re reading a website about business travel and you read an interesting news story about saving money on hotels, does it matter to you if that “article” was paid for by an advertiser? If so, how should that sponsorship be communicated to the reader?

    Known by a variety of names — “native advertising,” “sponsored stories,” “advertorial content,” or as we call it “pure garbage” — this sort of bought-and-paid-for content has become increasingly popular in recent years now that everyone agrees that traditional online ads are less useful than posting a photocopied flyer on a coffee shop bulletin board. It’s gotten to the point where major publishers now have in-house “studios” staffed with talented editors dedicated to crafting only the finest sponsored content.

    The Federal Trade Commission has been looking into this type of advertising for years, and today released a policy statement [PDF] aimed at clarifying just how transparent companies need to be when running ads in news clothing.

    In its guidance for businesses interested in native advertising, the FTC breaks down a number of hypothetical examples and what disclosures would be required.

    In the first example, a shoe company runs a “story” on a financial news site about one of its shoes. Even though the design of the not-an-article is made to resemble the legitimate news stories on the site — using the same layout, color scheme, and fonts — the headline is the company’s slogan and the main image is for the shoe being advertised. Additionally, the text includes a link out to the shoe company’s site where people can learn more about the product.

    According to the FTC, these differences — along with the fact that the content is so different from the rest of the stories on the site — are substantial enough to convey to the reader that this is a commercial message without the obvious need for any specific disclosure that this is an advertisement.

    As we’ve shown before, a number of sites will wrap these sorts of ads with a border or label them as “sponsored” or “partner” stories to make it clear that this is an ad. The FTC guidance has us a bit concerned that these cautious publishers will now strip away these indicators if they believe the content of the story is sufficient to indicate that it’s an ad.

    A more reasonable example in the FTC guidance involves a slide show of travel destinations that is “presented by” this same shoe company. While it doesn’t advertise the shoes directly, the company’s logo and product photo are used in the display. To the FTC, this adequately demonstrates that the slideshow was paid for.

    This is less problematic for us, as the slides are not being used themselves to sell a product. Instead, the shoe company is just hoping to associate itself with sunny images of travel destinations in a highly shareable piece of content.

    It’s much like what TV and radio advertisers have done for years, especially on live sporting events — “Today’s starting lineup brought to you by Some Cola,” or “The Jimmy’s Cut-Rate Insurance halftime injury report.” It’s an annoyance to some, but it’s largely understood and shrugged off that money has changed hands.

    Where it does become a problem is when the advertiser’s product is stealthily included in the slideshow. The FTC gives the example of a lifestyle site running an article called “10 Must-Haves for a Great Kitchen,” that is not only paid for by a kitchen cabinet company, but includes their designs and products in the roundup. This is not a case of someone merely sponsoring a story that may be of interest to readers, but of an advertisement dolled up to look like editorial content. As such, the FTC says a “clear and prominent disclosure of the article’s commercial nature is necessary.”

    So to go back to the hypothetical that we used to open this story: If the article about saving money on hotels is merely “presented by,” say… a fast food chain that is not featured in any way in the content and does not directly benefit from any of the information provided, that’s not an ad in need of further disclosures. But if that same story is brought to you by a travel-booking site or app that could benefit directly from the tips provided in the article, then it would seem like that’s crossed the line into advertising.

    Things can get even trickier if there is an indirect benefit to the company. The FTC revisits the example of the shoe-sponsored travel slideshow, but this time with the additional info that one of the resorts featured in the article paid to be included. In that case, according to the guidance, the slideshow would still not be considered, in its entirety, an ad but the slide featuring that particular resort would need to carry with it a disclosure about paying for inclusion in the article.

    There are some 17 different hypotheticals in the FTC guidance, so we can’t get through them all, but one that did stick out to us involves ads placed within video games.

    Say a hockey video game features ads for various companies around the boards of the rink, just like you’d see in real life. Because we all generally understand that these are ads and not some sort of editorial content, there’s no need for the game publisher to include any sort of disclosures about the sponsorship. But just as in the real world, these advertisers are still held to the same standards for making false or misleading claims about their products.



ribbi
  • by Chris Morran
  • via Consumerist