пятница, 4 сентября 2015 г.

uUber Reportedly Wants To Deliver Same-Day E-Commerce Ordersr


4 4 4 9
  • (afagen)

    (afagen)

    Uber wants to become more than a ride-hailing service: the company wants to use its army of drivers, who are definitely not employees, to deliver food, stuff, and people. While its experiments so far with food delivery and luxury merchandise delivery haven’t been very impressive, the company plans to keep trying. Next up: same-day delivery from large and small retailers in New York City and in San Francisco.

    This information comes courtesy of Re/Code, who cite as their source “two people familiar with the rollout.” The first brands included will be “flashy” luxury brands, which the source didn’t name. Those brands will be identified when the company announces the service, which will be in late September or early October.

    The New York rollout will happen first, and then the company will set a date for San Francisco. While they will begin with luxury brands that have a built-in following of people who need express delivery for some reason.

    Instead of shopping for shoes and watches through Uber’s app, which is how the food delivery works, the partnership will instead make super-express delivery by Uber a delivery option when shopping on the retailer’s own site. The company is also working with companies that provide e-commerce sites to small, local retailers, which hints at an instant-delivery collaboration with small retailers as well.

    Uber will still have the same problems reported back in June: both New York and San Francisco are cities where parking is in short supply: that’s fine if you’re a pseudo-cab constantly on the move, but problematic if your job is to knock on someone’s door to deliver a sandwich or a suit.

    Uber to Unveil Big E-Commerce Delivery Program With Retailers in the Fall [Re/Code]



ribbi
  • by Laura Northrup
  • via Consumerist


uWith Ad-Blockers Coming To iPhone, Ad Industry Poised For A Fightr


4 4 4 9
  • According to one estimate, some $22 billion in online ad revenue was lost last year because so many people use ad-blocking plugins on their web browsers. And that number is set to soar with an upcoming tweak to Apple iOS that will allow ad-blocking on the iPhone and iPad’s Safari browser. The ad industry is looking at a number of ways to stem this tide, including the legal route.

    AdAge reports that the Interactive Advertising Bureau (IAB) — a trade group whose members are responsible for nearly 9-in-10 of the ads you see online in the U.S.– to discuss the implications of the impending iOS change and what could be done about the increasing popularity of ad-blocking technology.

    There were the let’s-play-nice ideas like “give consumers better ads to look at and they won’t want to block them,” and the more hard-nosed suggestion that the top websites should block editorial content for anyone blocking ads.

    Then there’s the legal option. Supporters of this tactic contend that ad-blockers may be illegally interfering with someone else’s content. Just because an ad isn’t a news story or a photo gallery doesn’t mean it’s not part of the editorial makeup of the web page, they claim.

    It’s not that different from the case that broadcasters have tried to make against DirecTV’s Autohop service that automatically removed all the ads from users’ recordings of prime-time network shows. But while that battle was initially waged in the courtrooms, it appears to have ultimately been decided in boardrooms, with Dish making various tweaks to appease networks.

    Without any definitive legal precedent on ad-blocking, the various IAB member companies have their legal teams mulling things over, reports AdAge.

    “We’re keeping a good temperature gauge around finding out what could be done,” says the group’s senior VP in charge of the IAB Technology Lab, while admitting that any decision about litigation is far away.

    “To say the IAB is going to mount a legal challenge at this time is not true because there’s not been enough work done to assess whether that’s a viable option,” says the chairman of the IAB Tech Lab’s board of directors.

    The industry hasn’t given up on the more congenial options that won’t result in expensive and potentially unpopular litigation.

    If IAB can make online ads load more efficiently so that they don’t bog down pages as they load, maybe fewer consumers will seek out ad-blockers in the hope that they will speed up load times. But will that do anything to win back people who have already started using blockers?

    The other option is to just keep playing being the mole in the whack-a-mole game played by ad-blockers. The industry knows that most blocking tech all looks for the same type of code to determine if something is an ad or if it’s legitimate content. So if you switch that up, the ads could — at least temporarily — avoid being blocked.

    This is one of the reasons that a growing number of content producers and ad agencies have jumped on the “native advertising” bandwagon with “sponsored” content that looks nearly identical to editorial content.

    While there are plugins that try to detect this advertorial content, these ads-in-editorial-clothing don’t get caught by traditional ad-blocking tech. And if blockers were able to block these not-exactly-stories from loading, the websites and advertisers might have a viable copyright claim if they chose to go the legal route.



ribbi
  • by Chris Morran
  • via Consumerist


uNissan Versa And Micra Pedal Interference Problem Upgraded To Recall, Includes 300,000 Carsr


4 4 4 9
  • A photo provided by NHTSA shows the area in which drivers' feet have become stuck. The arrow shows the actuator flap that interferes with the movement between the accelerator and brake.

    A photo provided by NHTSA shows the area in which drivers’ feet have become stuck. The arrow shows the actuator flap that interferes with the movement between the accelerator and brake.

    Nissan plans to recall 300,000 vehicles in the United States from its Versa and Micra models due to problem with a console panel. That sounds harmless enough until you learn that the problem is that the driver’s shoe may catch on the panel, trapping that foot on the gas pedal and potentially causing an accident.

    The actual phrasing is “potentially impede smooth pedal operation,” but as the National Highway Safety and Traffic Administration points out in its recall report, “A delay in the application of the brake pedal would lengthen the distance needed to stop the vehicle and increase the risk of a crash.” Yes. The console issue has already been blamed for one accident that resulted in an injury.

    This is the same problem that was subject to an engineering analysis back in April, when investigators said that there were eleven reports of the pedal problem. The NHTSA has been researching this specific issue since June 2014. Now the analysis has been upgraded to a full recall.

    Affected models are:

    Versa sedan, model years 2012 through 2015
    Versa Note, model years 2014 and 2015
    Micra, 2014 and 2015

    Drivers will receive a recall notice sometime in October, and a Nissan dealership will fix the panel. Nissan didn’t specify what type of shoe, if any, might be more likely to catch on the console panel, so drive carefully if you own one of the affected models.

    Nissan to recall about 300,000 vehicles in U.S. to fix console panel [Reuters]

    PREVIOUSLY:
    NHTSA Advances Investigation Into Pedal Interference In Nissan Versa & Note, Adds Model Years



ribbi
  • by Laura Northrup
  • via Consumerist


uFacebook-Owned Mobile Messaging App WhatsApp Crosses 900-Million-User Markr


4 4 4 9

  • Facebook is having a good run this summer of taking over the world one app at a time. Hot on the heels of last week’s announcement that the big blue network now has more than 1 billion daily users, the company is now crowing about a user milestone they’ve reached on one of their two big messaging platforms, WhatsApp.

    Facebook bought WhatsApp about 18 months ago in a $19 billion deal. At the time, the app touted about 450 million monthly users, of whom roughly 315 million used the service every day. Reaching 900 million users means the user base has literally doubled since that purchase.

    But Facebook clearly had this growth in mind even at the time. Back when news of the acquisition went public, Facebook founder Mark Zuckerberg said in a statement, “WhatsApp is on a path to connect 1 billion people,” adding, “The services that reach that milestone are all incredibly valuable.”

    It’s an impressive milestone, especially given that the smartphone world is not exactly suffering for a shortage of messaging apps. WhatsApp’s major selling point is that it uses your data instead of “counting” as SMS texts against your phone plan, but at this point, it’s just one of many competitive apps out there promising the same… and texting doesn’t cost what it used to, either.

    WhatsApp, however, is stringently against selling ads inside their platform, even going so far as to quote Fight Club on their home page as part of their explanation why. The current iteration of their privacy policy also has some strong affirmations against selling or sharing their data to third-party advertisers — a stance that seems somewhat at odds with the standard operating procedure of their parent company.

    Facebook clearly has a dominant stake in the messaging-app business. WhatsApp may be at the top as it closes in on that magic nine-zero mark, but the second-place contender — Facebook Messenger — has also crossed 700 million monthly users.

    Facebook’s WhatsApp hits 900 million users, aims for 1 billion [USA Today]



ribbi
  • by Kate Cox
  • via Consumerist


uToyota Investing $50M Into “Life-Saving Intelligent” Vehiclesr


4 4 4 9
  • There’s a lot of talk these days about the inevitable arrival of self-driving cars and the implications they will have on safety, insurance, traffic, and fuel costs, but Toyota has announced an investment in new research to develop “life-saving intelligent” vehicles that aren’t necessarily self-driving, but which could ideally combine the best of the autonomous car with one driven by a real human.

    Toyota said today that it will invest around $50 million over the course of five years to establish joint research centers at Stanford University in California and at the Massachusetts Institute of Technology. The goal, according to the car giant, is to “improve every-day living through artificial intelligence supported technologies” and develop “life-saving intelligent vehicles and life-improving robots.”

    The head of Toyota’s research and development group, Kiyotaka Ise, says that the immediate goal is to cut down on traffic casualties with a longterm goal of using “enhanced mobility and robotics” to improve users’ quality of life.

    Dr. Gill Pratt, who recently left DARPA (the Defense Advanced Research Projects Agency) to join the program, says that intelligent vehicles will “recognize objects around the vehicle in diverse environments, provide elevated judgment of surrounding conditions, and safely collaborate with vehicle occupants, other vehicles, and pedestrians.”

    Speaking to the NY Times, he likened the idea of an intelligent vehicle to having a “guardian angel or driver’s education teacher” in the car with you.

    “It usually does nothing, unless you are about to do something dumb,” explained Pratt.

    MIT professor Daniela Rus believes there may be the potential for a car that is “incapable of getting into a collision.”

    The group also expects to be able to take what it learns from its work on intelligent vehicles and apply it to robotic devices and information services that interact directly with humans. While Toyota is most widely known for its cars and trucks, it has been building industrial robotic devices for decades.



ribbi
  • by Chris Morran
  • via Consumerist


uFake Comcast Rep Convinces Customer To Delete Anti-Comcast Tweetsr


4 4 4 9
  • Complaining to a company on Twitter can often be a pointless endeavor, like trying to have a phone conversation in the front row of a Motörhead concert, but something inside us hopes that our gripe will be heard, which is why pranksters have repeatedly been able to trick Comcast customers into believing the company is proactively calling them in response to their Tweets. The latest story involves a customer who was actually convinced to delete his anti-Comcast comments by someone pretending to be from the company.

    Speaking to Gimlet Media’s Reply All, a man named Chris says he was taken in by a woman named Kendra who called claiming to be from Comcast’s social media team.

    Given Comcast’s less-than-stellar reputation, especially among the online community, and the company’s public claims that it’s really trying to improve its service, one might be willing to believe that Comcast would take the step of reaching out to a disgruntled customer to resolve the situation.

    But Kendra didn’t do that.

    Chris says she asked if the problem he’d Tweeted about had been dealt with. “So I told her, yeah I’m pretty sure the issue was resolved, and she said, ‘Well, since your issue was resolved I was hoping that maybe we could get you to delete the Tweet because it is slanderous towards Comcast.”

    First, a defamatory Tweet would be libel, not slander. Second, if a statement is true it’s not defamatory, even if the issue has since been resolved. At this point, Chris should have realized he was being pranked and simply hung up. But he remained on the line and things only got more interesting.

    He says that Kendra gave the example of someone Tweeting negatively about their ex-girlfriend with a statement like, “This girl’s being such a dickhole.” If you later get back together with that ex, argued Kendra, “she would be really offended if that Tweet was still there.”

    When Chris challenged Kendra on her outlandish understanding of the situation and her use of colorful language, he says she told him, “Sir, I just finished our two-week training and I’m literally reading right off the script.”

    She then told Chris that maybe he’s not the kind of customer that Comcast wants to have.

    “Sir, I can not end this session until the Tweet is deleted,” Kendra explained, according to Chris, who initially refused. Then Kendra said a note would be put “on his file” and he would either be “fined or removed from Comcast as a customer.”

    An irate Chris agreed to delete the Tweet in hopes of ending this nonsense. But Kendra then upped her demands, saying he now needed to delete any other Tweets that referenced the one he’d deleted.

    While he sought out those other posts, she asked him, “Are you just playing dumb with me? Do you think I’m stupid? The Tweets are right there.”

    That’s when he hung up in frustration. At the same time, he thought he’d been treated so outrageously that he’d get the same “we’re super sorry, here’s free service” treatment that Comcast gave to customers whose names were changed to things like “A**hole Brown,” and “Dummy.”

    But that wasn’t about to happen because the caller had nothing to do with Comcast. She’d done what other prank caller had done before her — trolled the Comcast Twitter feed looking for customers and calling ones whose phone numbers were publicly available.

    And the customers’ numbers may not even have to be in a phone book. One longtime prank caller tells Reply All that if you know what to say to the folks at Comcast you can get them to hand over customer numbers pretty easily.

    “You can call Comcast and say, ‘Hey, I’m in a different department, and you’re having computer problems so pull up the last few orders you just did and give me all the information.

    “I really want to know what the point of it was,” says Chris, who believes it might have been a failed scam attempt.

    But the odds are this was just someone out to amuse themselves and possibly their friends. It’s a game to see how long the caller can string along the other person, escalating the outrageousness, before being hung up on.

    You can check out the entire story, along with an interview with Comcast’s head of security here:



ribbi
  • by Chris Morran
  • via Consumerist


uLawsuit Says Jessica Alba’s Honest Company Products Are Dishonest About “Natural” Claimsr


4 4 4 9
  • OptionValue-255-slide_with_zoom-ef3ca322-7179-4b4e-9713-52d2851491a9The Honest Company, co-founded by actress Jessica Alba, built its billion-dollar reputation on the fact that its products are created using natural, nontoxic elements. But a newly filed class-action lawsuit claims the company hasn’t been as honest as its name would lead one to believe, accusing the organization of deceiving consumers by selling items that actually contain unnatural and ineffective ingredients.

    The lawsuit [PDF], which seeks at least $5 million in damages for the proposed class, argues that The Honest Company deceptively and misleadingly labels and markets its products – specifically its hand soap, diapers, dish soap, multi-surface cleaner and sunscreen.

    According to the complaint, starting in 2012 The Honest Company entered into a marketing campaign that systematically labeled its products as “natural” or “effective.”

    As a result of these marketing efforts, Honest sells the products to consumers at a 10% to 20% premium.

    The plaintiff claims that he purchased the Honest products in lieu of other cheaper options based on the company’s representation that they were natural and effective.

    “Contrary to the company name, Honest’s marketing claims are misleading, deceptive, and/or untrue,” the suit states.

    While “natural” in the context of Honest products means each item contains no artificial ingredients, the suit claims that isn’t the case.

    Honest soap, dish soap, surface cleaner and diapers are in fact made with unnatural additives including Methylisothiazolinone, Cocamidopropyl Betaine, Phenoxyethanol, and Sodium Polycrylate, according to the suit.

    “Honest’s conduct harms consumers by inducing them to purchase and consume the products on the false premise that they are natural and effective, when in fact four of the five products contain ingredients that are not natural, and one of the five Products is ineffective.” the suit states.

    The plaintiff bases his claims that the products are hazardous on research from the Environmental Working Group that found ingredients used in the products exceed the organization’s “low hazard” threshold.

    Additionally, the complaint accuses Honest of misleading consumers about the effectiveness of its sunscreen.

    “‘Effective’ in the context of Honest Sunscreen means the sunscreen should protect the user from unhealthy exposure to harmful UV rays,” the suit states. “This representation is literally false.”

    The lawsuit goes on to cite a recent onslaught of consumer complaints to the Honest Twitter account that detailed how users of the sunscreen were left with sunburns and blisters after exposure to the sun.

    Following the complaints from consumers, Alba and co-founder Christopher Gavigan released a statement to People saying the company was “committed to providing safe and effective products” and reminded consumer to use the product as directed.

    “Our sunscreen Lotion was tested, by an independent 3rd party, again the protocols prescribed by the U.S. Food & Drug Administration’s monograph for over-the-counter sunscreen products,” the company said in the statement “The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours).”

    In all, the suit seeks to provide refunds to all customers who purchased the specified products, a total estimated to be $5 million.

    [via People]



ribbi
  • by Ashlee Kieler
  • via Consumerist