вторник, 2 июня 2015 г.

uAdvertisers Can Now Add Action Buttons Like “Shop Now” To Instagram Adsr


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  • adshopnowThe days of an ad-free Instagram are long gone, lost in the pre-Facebook ownership days, so it might be no surprise that the photo-and-video-sharing social media app will now feature ads that let viewers take action beyond liking or commenting on them.

    A year and a half after Instagram first introduced ads, the company says advertisers can now embed “action-oriented” buttons including “Shop Now”,”Sign Up” and “Install Now” below the photos in their ads.

    Once you’ve clicked on a button, you won’t be taken away from the app completely. A mini-browser opens within the app, allowing a user to return to Instagram after they’ve finished their transaction.

    This is part of Instagram’s overall effort to keep users in its app in a smooth, straightforward browsing experience an Instagram executive told TechCrunch.

    “Instagram is not an index or collection of the web where syndicated links matter, it’s about photos people take. You’re not retweeting, regramming, or passing a link on,” the company’s Global Head of Business and Brand Development James Quarles explained to TechCrunch. “In these cases where there are businesses… we think that it’s a very lightweight experience to go into an in-app browser… and then come back to the app. We’re staying true to the values of simplicity.”

    Although users will be able to buy things from companies, it won’t be processing e-commerce payments inside the app, Quarles says, at least not yet.

    “We’re watching the space closely. We want to help reduce the friction from the point of inspiration to transaction.”

    The new formats will be rolling out gradually, with tests starting later this week in Spain.

    You might be seeing more ads in general as well, as Instagram also notes in the post that it’s planning to open the Instagram feed to all advertisers — that means the local spots as well as national brands will be able to target ads to users by interest, age, gender and location as well as “because of the people, places and things they love.”

    “Working with Facebook, we will enable advertisers to reach people on Instagram based on demographics and interests, as well as information businesses have about their own customers,” Instagram’s blog post says. “We will also improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.”

    Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API [TechCrunch]



ribbi
  • by Mary Beth Quirk
  • via Consumerist


uFord Adds 500,000 More Vehicles To Its Takata Airbag Recall Lineupr


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  • (Amy G.)

    (Amy G.)

    During the past week, automakers have scrambled to identify which of their models should be included in the recall of nearly 34 million vehicles equipped with Takata-produced airbags that can shoot pieces of shrapnel upon deployment. For Ford Motor Company the answer involves nearly 500,000 additional sports cars.

    MLive.com reports that the automaker plans to add approximately 500,000 Mustang and GT cars to its recall by expanding the model years covered, bringing its total number of vehicles in need of replacement airbags to 1,509,535.

    Ford’s Takata airbag-related recall now covers model years 2005 to 2014 Mustangs and model years 2005 to 2006 GTs, as well as certain Ranger pickup trucks from model years 2004 to 2006.

    The automaker previously reported that it was aware of one airbag deployment that might be related to the Takata defect. In that instance, a driver’s leg was injured by a metal fragment when the airbag deployed after a crash.

    The latest Takata-related recall expansion comes just days after BMW, Honda and Fiat Chrysler added vehicles to their roster of cars in need of replacement safety devices.

    The automakers’ expanded recalls come just a week after Takata declared that nearly 33.8 million vehicles sold in the United State should be recalled for the defect.

    While about 17 million of those vehicles had already been part of recalls by major automakers, millions of others had yet to be identified, leaving consumers wondering if they’re driving around with what some people have likened to an explosive device in their steering wheel.

    Consumers looking to see if their vehicles are part of the largest auto recall in history can check by entering their 17 digit VIN on the SaferCar.gov website, which produces a list of all recalls associated with a particular vehicle.

    Ford includes 1 million Mustangs and GTs in Takata airbag recall [MLive]



ribbi
  • by Ashlee Kieler
  • via Consumerist


uPetco Responds To Grooming Death Accusation, Says Drying Cages Aren’t Heatedr


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  • doggyOtherwise healthy two-year-old dogs generally don’t drop dead with elevated body temperatures, and that’s what happened to the beloved Golden Retriever of a woman in Virginia while the animal was at Petco for a routine bath and grooming. The dog’s owner claims that a store employee left her pet for too long in a heated dryer cage, but Petco now says that they don’t heat dryer cages for safety reasons.

    Dogs do have higher normal body temperatures than humans do, which is what makes them nice to cuddle with. The owner of this dog, Colby Jack, says that a veterinarian explained to her that the dog’s body temperature was higher than normal even 45 minutes after his death, which made the vet suspect heat stroke.

    Petco has released a statement about this incident, saying that they’ve suspended the employee who was in charge of the dog who died, and explaining that while they use dryer cages, those cages aren’t supposed to be heated.

    Here’s Petco’s full statement on the situation, which was sent to TV station WTVR.

    All of us at Petco remain deeply upset by Colby’s passing. We have strict protocols in place to ensure the well-being of pets in our grooming salons, and we take it very seriously when those protocols are not followed. The groomers involved have been suspended while we complete a thorough investigation, and we are in contact with the pet parents and coordinating with local Animal Services to understand what happened in this terrible situation. It’s important to know we do not use heated dryers in any Petco grooming salons, and we can confirm there was no heat used in the drying process during Colby’s groom, but other details are still being investigated. Our thoughts continue to be with Colby’s family at this difficult time.

    The dog’s owner wants to press charges against the store if possible, and is angry that the store let her dog suffer and die. “It sickens me that they can let something like this happen,” she said in an interview with TV station WTVR. “How could he not suffer? He was in a cage for God knows how long.”

    Petco says ‘no heat’ used in cage dryer that family claims killed golden retriever [WTVR]



ribbi
  • by Laura Northrup
  • via Consumerist


uCouple Watches As Four-Foot Snake Appears In Their Kitchen, Swallows An Egg Wholer


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  • Uninvited dinner guests can be quite inconvenient, especially when they slither in on their own and insist on devouring whole eggs without even a hello. A North Carolina couple had to gently convince their unexpected guest to leave after a snake made itself at home in their kitchen and tucked in to a basket of eggs.

    A husband and wife in Charlotte were hanging out in their living room when they heard something fall off a shelf in the kitchen.

    “I didn’t have to get very far over toward the kitchen to see what was going on,” the woman told WBTV.com, as it was immediately evident that a long — “four feet minimum” — rat snake was hanging from the spice shelf to the counter below, in an attempt to nab itself some dinner from a basket of fresh eggs.

    They took a video of the incident, uttering things like “Holy s–t!” because that’s what you say when there’s a snake in your kitchen trying to swallow an egg whole. Don’t watch this if you are terrified of snakes or can’t handle hushed swearing:

    After stopping the video, they watched the snake eat the egg, whereupon it fully descended onto the counter. It seemed like it wanted to go find a dark spot to hide and digest, the woman explains, but she and her husband didn’t want to let it get behind their fridge or anywhere else in the house to do that.

    Instead, they managed to coax the snake out partway through a window — after arming themselves with brooms — and then help it all the way out. They think it came up through a hole in the laundry room, a hole that is now completely sealed.

    “We are quite emphatic that said snake will be finding its own meals – outside – from now on,” she says.

    VIDEO: Snake comes inside for a meal, swallows egg whole [WBTV.com]



ribbi
  • by Mary Beth Quirk
  • via Consumerist


uWhite House Makes Push For Private Sector To Help Curb Dangerous Overuse Of Antibioticsr


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  • Today at the White House, representatives for some 150 organizations, including Consumer Reports, and private companies gathered for a forum on how to rein in the rampant, and potentially deadly, overuse of antibiotics in everything from hospitals to farm animals.

    Overuse of antibiotics, whether by consumers who take them unnecessarily or by farmers who use them on animals solely for their growth-promoting effects, results in the development of drug-resistant bacteria that render the antibiotics less effective and sometimes useless.

    According to the Centers for Disease Control and Prevention, antibiotic-resistant pathogens infect more than two million people in the U.S. each year, with at least 23,000 deaths resulting from these infections.

    CDC director Thomas Frieden says antibiotic resistance “may be the single most important infectious disease threat of our time.”

    Antibiotics have helped prolong human life both through treatment of previously fatal infections but also by making life-saving surgeries and transplants possible.

    “If we lose antibiotics, the medicine chest will be empty and it will not only undermine our ability to treat routine infections, but it will undermine much of modern medicine,” explained Frieden in advance of this morning’s forum. “We risk turning back the clock to a world where simple infections can be fatal just as they were a century ago.”

    Sylvia Burwell, Director of the Dept. of Health and Human Services, put it even more bluntly in her remarks to the White House forum.

    “We’re not entering the post-antibiotic world,” she explained. “We’re in it.”

    The greatest threat isn’t bacteria’s ability to adapt, but “our own inaction,” according to Burwell.

    Speaking of inaction, the FDA spent decades doing virtually nothing on the issue of antibiotic overuse in farm animals, but has gradually taken the matter to heart in recent years. And because the wheels of regulation turn slowly, much of the focus of today’s forum was on what private companies can do to address the looming threat of drug-resistant super bugs.

    As we’ve previously reported, a number of poultry giants, like Tyson, Perdue, and now Foster Farms (the company whose salmonella-tainted chicken sickened more than 600 people in 2013), have each pledged — to varying degrees and on different timelines — to reduce or eliminate the use of antibiotics deemed medically important to human beings. McDonald’s, Panera and other restaurants chains have also committed to sourcing only chickens raised without antibiotics.

    Antibiotic overuse is certainly not relegated to the farm. Both patients and doctors share a responsibility for the abuse of these drugs. Even though it’s long been known to the medical community that antibiotics are ineffective in treating acute bronchitis (a viral infection), a 2014 study found that 70% of physicians are still prescribing antibiotics for affected patients.

    Meanwhile, a 2014 Consumer Reports survey of physicians found that an overwhelming majority of doctors in the U.S. had recently treated patients with drug-resistant infections.

    This chart from the CDC shows common cases in which antibiotics are and aren't effective for treatment.

    This chart from the CDC shows common cases in which antibiotics are and aren’t effective for treatment.

    Later this summer, Consumer Reports will publish a multi-part investigative series on antibiotic resistance. The first part, “How to Stop a Superbug,” will appear in the August 2015 issue of CR.

    “Antibiotic-resistant infection is the health crisis of our generation,” explains Consumer Reports President and CEO Marta Tellado. “The only way we are going to make progress is by taking bold steps, and we welcome the White House Forum as one of those steps.”

    Though much of the focus this morning was on the immediate impact that the private sector could have on antibiotic overuse, there were two relevant announcements from the federal government.

    First, it was announced that President Obama will sign a memorandum intended to get more drug-free meat in federal cafeterias. Given the sheer number of people the federal government feeds on a daily basis, this could have a significant impact on convincing farmers to increase production of antibiotic-free beef, poultry, and pork.

    Second, the FDA released its final rule [PDF] on Veterinary Feed Directive drugs, which make it clear that close veterinary oversight is intended for antibiotics placed in animal feed.

    This is the latest in the FDA’s very slow-moving regulatory approach to antibiotics in farm animals.

    In 2013, the FDA asked drug companies to withdraw non-medical uses of veterinary antibiotics so that these drugs could no longer be sold expressly for growth promotion.

    This move was roundly criticized by public health advocates — and praised by some in the meat and drug industries — for merely compelling farmers to change their reasons for purchasing and using these antibiotics, which account for some 80% of all antibiotics sold in the U.S. Farmers could now just claim that the drugs were for prophylactic disease prevention (a practice that is widely considered to only encourage the development of drug-resistant bacteria) instead of growth promotion.

    More recently, the agency proposed a new rule that would add some transparency by showing how much of each drug was going into the different type of farm animal. Again, while this data is helpful, it’s not sufficient to determine whether farmers are actually reducing the amount of unnecessary antibiotics they feed to their animals.



ribbi
  • by Chris Morran
  • via Consumerist


uChipotle Testing Chorizo Protein Option On Menus In Kansas Cityr


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  • Although Chipotle just released a new menu item last fall in the form of its vegan tofu sofritas protein offering, it seems the chain is considering debuting another new option — chorizo. The chain is currently testing the ground chicken and pork sausage in all of its 33 Kansas City, MO locations starting today.

    You might’ve come into contact with chorizo at Chipotle during earlier tests at New york Airport locations as well as a breakfast menu option, but this time around chorizo will be available as another protein option that can be added to a burrito, bowl, salad or taco only in Kansas City.

    “Kansas City is probably a really good barometer of how people will respond to the chorizo anywhere,” Chris Arnold, Chipotle’s Denver-based communications director told KansasCity.com.

    The same chef behind the development of sofritas says he’s been angling for chorizo to hit the menu since he joined the company.

    “I’ve been beating the drum for five years,” Chipotle corporate chef Nate Appleman told KansasCity.com. “It was one of the first things I worked on.”

    His recipe for chorizo combines pork and chicken to make for a less greasy sausage patty. The patties are then seared in-store on the grill and crumbled before serving.

    Chipotle uses Kansas City to test market chorizo, starting today [KansasCity.com]



ribbi
  • by Mary Beth Quirk
  • via Consumerist


uComputer Glitch Grounded All United Airlines Flights Tuesday Morningr


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  • For the second time in two months technology proved to be a formidable foe for major U.S. airlines; this time grounding all United Airlines flights for a short period on Tuesday. 

    Bloomberg reports that automation issues led the Chicago-based airline to stop thousands of flights from taking off for about an hour on Tuesday morning.

    United said in an emailed statement that it began “delaying flights at approximately 8 a.m. CST to ensure aircraft departed with proper dispatch information.”

    A notice on the Federal Aviation Administration website shows that the airline’s stoppage covered “all UAL main line flights from all destinations to all destinations.” Flights already in the air were not affected by the issue.

    The stoppage was canceled by the FAA just before 9 a.m. and United said it was working to accommodate passengers who were affected by the delays.

    A technological glitch was also to blame for delaying about two dozen American Airlines flights in April.

    The airline blamed the delays on an issue with the navigation software application on the iPads pilots use to receive flight plans and other information crucial to flying.

    According to Bloomberg, today’s stoppage is just the latest computer automation issue United has faced since its 2010 merger with Continental Airlines.

    For about three hours in February 2014, the airline’s system tasked with handling check-ins and other serviced failed at United hubs in San Francisco, Washington and Chicago. Before that, pilots were stranded because of a malfunction which resulted in nearly 1,500 cancellations, Bloomberg reports.

    United Airlines Flights Grounded Briefly for Computer Issues [Bloomberg]



ribbi
  • by Ashlee Kieler
  • via Consumerist