пятница, 29 мая 2015 г.

uThis McDonald’s Asks Drive-Thru Customers To Bend The Laws Of Physicsr


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  • McDonald’s is trying all kinds of new things to attract younger customers and sling fries at them, but we’re not so sure about their plan to increase drive-thru traffic in the United Kingdom by bending the laws of physics. “Please use both lanes to place your order,” a new sign says. Both?

    An Alert Twitter user somewhere in the UK shared this confusing notice while visiting only one of the drive-thru lanes.

    Yes, yes, we know what the sign is supposed to mean, but that has never stopped us from following an amusing premise through to a conclusion. Perhaps there is a hole in the universe centered on this McDonald’s that allows customers to be in two places at once, doubling drive-thru revenue. Seems like a waste of a perfectly nice wormhole.

    Of course, bending the laws of physics is nothing new in marketing: there were the curtains that somehow block more than 100% of light and gravity-proof soup. None of these lead to bilocation, though.

    McDonald’s defy quantum physics with sign



ribbi
  • by Laura Northrup
  • via Consumerist


uMan Named God Reaches Settlement With Equifax, Finally Gets A Credit Scorer


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  • You might recall a story from about a year back where a man with the first name “God” had a little dispute with credit-reporting agency Equifax, namely that the company wouldn’t recognize his moniker as legitimate. He’s now come out on top in his battle with Equifax, which has agreed he and his financial history do exist, and have granted him a shiny new credit score.

    The Russian native and Brooklyn resident sued the credit-reporting agency last year in federal court claiming that the snag in his Equifax report that rejects his first name has kept him from buying a car, despite his credit scores of more than 720 at other agencies. He claimed a customer service representative even suggested he change his first name to make everything easier.

    The New York Post reports that God and Equifax have reached a settlement where Equifax has agreed to enter his name into its database, as well as giving him an undisclosed payout.

    With his new healthy credit score, God says he’s relieved the case has been settled and is planning to buy a BMW to celebrate.

    “It’s been five years of this,” he told the NYP. “I’m glad that it’s over.”

    His lawyer adds that Equifax actually added God’s name to its database when he took legal action last year, but that the financial part of the settlement took longer to finalize.

    Equifax did not comment to the NYP.

    Man named God settles lawsuit with credit agency [New York Post]



ribbi
  • by Mary Beth Quirk
  • via Consumerist


uIf You Have $100M To Spare, Michael Jackson’s Neverland Ranch Could Be Yoursr


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  • If you don’t know who Bubbles the Chimpanzee was, you should probably just stop reading now. For the rest of you who may have a spare $100 million burning a hole in your pocket, Michael Jackson’s famed Neverland Ranch is on the market under a new name.

    Sycamore Valley Ranch, as the late Jackson’s estate is now called, no longer has carnival rides or primate pals, but the floral clock still spells “Neverland” by the train station ands its train tracks, and a llama lives on the property, reports the Wall Street Journal.

    All told, the property has about 22 structures on its 2,700 acres, with the six-bedroom house with attached staff quarters measuring 12,000 square feet.

    Then there are all the things associated with celebrity homes: A swimming pool with a cabana, a basketball court and a tennis court, a 50-seat movie theater with a private viewing balcony and a place for magic shows — do we really need to go on? Michael Jackson lived here, it’s super expensive — you get it.

    Don’t think you can just waltz in and get a free tour, however, as the listing agents say there will be “extensive prequalification” of anyone looking to buy before they show the property.

    Michael Jackson’s Onetime Neverland Lists for $100 Million [Wall Street Journal]



ribbi
  • by Mary Beth Quirk
  • via Consumerist


uAmerican Credit Cards Are Most Popular In The World For Hacks, Fraud (Because Our Tech Stinks)r


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  • If it feels like we hear a whole lot of stories about retail data breaches here in the U.S., well, that’s because we do. Americans are super duper popular targets for card hacks and fraud, and it’s for one simple reason: our credit card security is bad and should feel bad.

    Quartz reports this week on a new report from British-based international megabank Barclays, and it’s bad news for consumers on this side of the Atlantic.

    American credit cards represent about a quarter — 24% — of all cards in use in the world. But when it comes to fraud, American cards represent nearly half — 47% — of cards that have been subject to fraud.

    The main culprit is one we’ve covered many times before: in the U.S., where magnetic stripe technology is still the dominant way payment cards are accepted, we are vulnerable to software incursions and theft. Simply put, we are low-hanging fruit. Intruding into a system like Target or Home Depot and making off with usable data for tens of millions of payment cards is easy as pie, at least as compared to other nations.

    And that is, of course, because other nations have long since switched to more secure, EMV (chip-using) credit and debit cards. The EMV system doesn’t completely eliminate the potential for card fraud, but it does make it much harder to do.

    Worldwide, Barclays reports, chip-card adoption sits at about 43% — but that doesn’t include the U.S. In Western Europe, most nations have long since gone through the conversion process and the adoption rate sits at almost 82%. Since starting the transition to chip-and-PIN cards in 2003, the U.K. has seen an over 70% reduction in payment card fraud.

    Here in the states we are finally on our way to joining the rest of the world, but it’s a slow process happening one bank and one retailer at a time, rather than something with a firm, government-imposed deadline. Originally MasterCard and Visa were to require merchants to upgrade to having chip-enabled payment systems by October of this year, but that deadline has since shifted another two years into the future.

    One only wonders how many 50 million card megabreaches American consumers will see between now and then.

    Americans are, by far, hackers’ favorite credit-card fraud targets [Quartz]



ribbi
  • by Kate Cox
  • via Consumerist


uThinkGeek Parent Geeknet Giving Hot Topic Three Days To Match Rival Suitor’s Offerr


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  • thinkgeekhotfeudThe love triangle between the parent company of online retailer ThinkGeek and its two suitors continues to heat up, with Geeknet now telling original suitor Hot Topic it has until Monday to match or exceed the higher bid from a new mystery rival. Because like so many real life dating situations, it all comes down to an ultimatum.

    The choice facing Hot Topic now is whether to top the unnamed rival’s offer of $20 per share — after originally offering $17.50 a share — or walk away, ostensibly broken-hearted and ready to hit the booze and ice cream aisles hard.

    Geeknet noted then that its board of directors still has to approve the undisclosed suitor’s offer. Today the company says in a statement [PDF]that while it hasn’t changed its recommendation in favor of the Hot Topic buyout, the new bid is a superior deal and Hot Topic has just three days to match it.

    While Geeknet says it’s required and “intends to” negotiate in “good faith with Hot Topic” during the match period, which lasts until Monday, June 1 at 9 a.m., iff the board determines then that the new suitor’s offer continues to be a superior proposal, the company says that under its agreement with Hot Topic it’ll be required to pay a 3% break-up fee. In that event, Geeknet says its new bidder has agreed to reimburse the company for paying that fee.



ribbi
  • by Mary Beth Quirk
  • via Consumerist


uDunkin’ Donuts Debuts Chips Ahoy-Flavored Doughnutsr


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  • Dunkin_chips_ahoyIf you feel your energy flagging at work today, don’t worry: as of Monday, Dunkin’ Donuts has a new doughnut for afternoon eating. Starting Monday, they’re starting a partnership with Nabisco’s Chips Ahoy brand to turn doughnuts into an all-day food.

    The Chips Ahoy doughnut has two versions: there’s a plain version with chocolate frosting and cookie crumbs on top, and then a filled version with the same toppings and the addition of cookie dough-flavored buttercream inside.

    Sounds tasty, but is that valid as an afternoon snack, which is how Dunkin’ Donuts has been marketing it? Well, maybe an occasional treat. The frosting-filled doughnut is 380 calories, and the non-filled version is 310 calories. Maybe they’ll have the same Dunkin’ is also testing mini-doughnuts (which are separate from doughnut holes, of course.)

    “As doughnuts become more of a culinary treat across the industry, I think we see an opportunity to expand our doughnuts in the afternoon,” the company’s vice president of marketing told Bloomberg Businessweek, because if there’s one thing that Americans really need, it’s more occasions in the day to eat donuts.

    In other news from the same company, Dunkin’ Donuts also is holding Free Donut Day next Friday…if you buy a coffee. It doesn’t matter whether you do so in the morning or afternoon, though.

    Dunkin’ to Sell Chips Ahoy Doughnuts to Spur Afternoon Traffic [Bloomberg News]



ribbi
  • by Laura Northrup
  • via Consumerist


uAT&T Still Trying To Wriggle Out Of Federal Throttling Lawsuitr


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  • Seven months after the Federal Trade Commission sued AT&T’s wireless division for allegedly misleading customers about “unlimited” data plans, and nearly two months after a judge denied AT&T’s attempt to dismiss the case, the Death Star is still trying to choke the government’s lawsuit into submission.

    By way of background: In 2011, AT&T began getting rid of the unlimited data plans that it had used to lure in millions of customers when it had the exclusive on the iPhone. Customers with those plans were allowed to keep them, but the users who consumed the most data would have their connection speeds throttled after passing a certain threshold each month.

    Since this restriction effectively limits access to supposedly unlimited data, customers complained. Some even sued, though AT&T’s terms of use prevent subscribers from taking their complaints to court or banding together in a class action.

    The FTC eventually sued AT&T in 2014, not over the throttling practice itself, but over the way in which the company described it to customers.

    According to the lawsuit, AT&T failed to adequately disclose to customers that throttling could occur, and that it could have a drastic impact on a customer’s use of the service. Some unlimited users’ access to AT&T data was allegedly slowed by as much as 90%.

    At least 3.5 million AT&T subscribers have been directly affected by the policy, says the FTC. Some customers who attempted to cancel their service in response to the throttling faced hefty early termination fees.

    In response to the lawsuit, AT&T tried to get it dismissed by claiming that, even though the lawsuit was filed before the FCC voted in Feb. 2015 to reclassify data services as a common carrier, AT&T’s wireless phone service is a common carrier telecommunications service which is regulated by the FCC and not the FTC.

    But this argument didn’t hold water with the judge who denied AT&T’s dismissal attempt in April.

    The judge ruled that the common carrier exception only applies to instances in which the allegations in the complaint involve common carrier activity. Since the FTC’s lawsuit had nothing to do with the legality of the throttling process, but instead deals with concerns of deceptive disclosures and marketing, the judge held that there was no issue of regulatory overlap.

    AT&T also argued that the new net neutrality rules — which haven’t even gone into effect yet, and which AT&T is suing to stop — mean that wireless data is now indeed a common carrier.

    The district court judge said that reclassification doesn’t matter and that it “will not deprive the FTC of any jurisdiction over past alleged misconduct as asserted in this pending action.”

    In its appeal [PDF] to the Ninth Circuit, AT&T doesn’t change its contention that the FTC can’t sue; it mostly argues that the issue of whether the FTC can sue should be decided now before spending “enormous amounts of time and money litigating this case to completion.”

    The telecom titan points out that both the FTC and FCC are pursuing actions against the company with regard to the throttling policy.

    “AT&T has recently learned that the FCC expects to issue, as early as next week, a Notice of Apparent Liability against, and seeking statutory forfeitures from, AT&T,” reads the appeal.

    The company also claims that the district court’s dismissal denial conflicts with a federal appeals court ruling in another FTC case, FTC v Miller.

    That 1976-77 appeal involved a company that transports mobile home. It too is treated as a common carrier and regulated by the Interstate Commerce Commission, and like AT&T was being sued for misleading marketing.

    AT&T argues that the Seventh Circuit ruling in Miller shows that the common carrier exception to FTC enforcement is status-based and not activity-based, i.e., that AT&T’s mere status as a common carrier is sufficient to exempt it from FTC regulation on misleading marketing and deceptive disclosures, even though those alleged violations are coincidental to the company being a common carrier.

    Now it’s time to wait and see how this case plays out.

    [via MediaPost]



ribbi
  • by Chris Morran
  • via Consumerist